At re:, there’s nothing that bugs us more than those ubiquitous magazine cover stories with titles like ’40 under 40′, ‘Thirty under 30′, or even ’20 under Twenty’.

You know what we’re talking about… stories that feature young artists, athletes, or entrepreneurs who have already succeeded before reaching middle age, or sometimes even adulthood. It’s not that we begrudge those people their early successes, it’s the subtle implication that, in fact, if you haven’t made it by 40, or 30, or whatever, that you’ve missed the boat.

In fact, we know lots of people who’ve embarked on fascinating new careers, or taken up new challenges at 50, 60, 70, or even older.

That’s why in the next few weeks, you’ll find a new link on our web site, devoted to profiles of 50 people over fifty, all of whom defy stereotypical notions of mature consumers.